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Subverted Catalogues: Resignification and Chromatic Identity in Appropriation

Technical Specifications

Technique: Collage - Digital
Location: Caracas
Year: 2000 - 2013

This series is based on the formal appropriation of everyday design objects, using fashion catalogs as raw material. The aim is to transform the printed object into a work of art, freeing it from its original advertising function.

The work highlights the intrinsic qualities of design, composition, and color palette of the catalogs. Through the subversion of the graphic material, a new interpretation is proposed that emphasizes the aesthetic power of the object, beyond its commercial identity.

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